Entrepreneur and former Dragon Touker Suleyman launches LIPSTICK LONDON, set to disrupt the category.

Lipstick London launches its extensive, highly anticipated lip colour range, created by Touker, MUA Paul Marsh and Entrepreneur Marietta Hickman.

LONDON, LONDON, UNITED KINGDOM, October 9, 2026 /EINPresswire.com/ -- LIPSTICK LONDON LAUNCHES

Fashion entrepreneur and former Dragon, Touker Suleyman launches new versatile lipstick and accessories brand, set to disrupt the lip colour category, establishing a new standard of affordable luxury and beauty excellence available at www.lipsticklondon.com, TikTok Shop @lipsticklondonofficial and Retail sites Westfield London and Westfield Stratford.

Lipstick London launches its extensive, highly anticipated lip colour range, celebrating #MoodOverMinimalism, disrupting the quiet perfectionism and ‘clean girl aesthetic’ which has dominated the recent beauty landscape. Created by Touker, MUA Paul Marsh and Entrepreneur Marietta Hickman, Lipstick London embraces the fast, fluid nature of modern life with a carefully curated collection of colours and textures, expertly designed to encourage consumers to ‘wardrobe buy’, creating a lipstick repertoire to suit every moment.

After 18 months of research, development, formulation and testing, Lipstick London launches with 13 individual categories and 99 shades, priced from £14 - £21, bringing the best of the best to market. Built to stand out, the range delivers luxury products without the luxury price tag using premium ingredients, meticulously chosen for their efficacy and quality, whilst retaining a fun, playful, trends-led feel throughout the collection.

Touker has owned the Lipstick London trademark for over 40 years but over the last few, he’s studied the beauty industry closely and identified areas where he believed he could disrupt the market. His approach has always been to look at the competition and ask: how can we do it better? Better quality, better service, better design and better value are the cornerstones of his philosophy.

That thinking and his entrepreneurial experience and spirit, led him to enter the beauty industry, hitting the market with Lipstick London. To compliment his business acumen, he wanted to bring together an accomplished team with the highest beauty and commercial expertise to bring his vision of Lipstick London to life. Touker’s structure was simple: he would lead with his business acumen, Paul to bring his creative, beauty and ingredients expertise and Marietta to bring her commercial expertise to develop and launch a best-in-class beauty brand.
The ambition from the outset was clear: to create a brand that could own the lipstick category and become an authority in lips.

Beyond the high-impact shades, Lipstick London’s three core pillars of hydration, nourishment and performance are at the forefront of product development and run through the range, delivering intense moisture, lasting comfort whilst achieving unrivalled results. Premium, cruelty free and vegan ingredients such as Hyaluronic Acid, Squalane and Glycerin ensure lips enjoy long-lasting hydration and elasticity, Shea Butter, Jojoba Seed Oil and Meadowfoam Seed Oil condition and soften, whilst peptides, vitamin C and E and Carnauba Wax provide elevated performance, glide and superior wear.

Forget about finding the ONE perfect shade, Lipstick London allows for a signature lip for every moment.

Owned by Touker Suleyman, fashion entrepreneur, investor and now household name for his work on BBC’s Dragons’ Den, Lipstick London is his first, game-changing foray into the beauty arena which will join his portfolio of fashion brands including Hawes & Curtis, Ghost, Finery, David Gandy Well Wear amongst others. Building on a fashion empire rooted in affordable luxury, Touker brings his signature fashion philosophy to beauty for the first time, transforming lipstick from a single purchase into a versatile wardrobe mindset, driving trade-up across the range.

With a desire to only use the best ingredients for optimum performance and premium quality, yet at an attainable price point, he enlisted an exceptionally experienced team to develop products that speak for themselves whilst disrupting the lip colour market.

“With 50 years in fashion and a decade on Dragons’ Den, building businesses has always been part of what I do. Over the past few years, I’ve watched the beauty industry evolve with enormous interest and saw an opportunity to create something exciting. I’ve owned the name ‘Lipstick’ for more than 40 years, and it felt like the right moment to bring that name to life as a fully-fledged beauty brand. That’s how Lipstick London was born. The philosophy is simple: to bring together the ‘best of the best’ in ingredients, formulation, quality and deliver genuinely great beauty performance, while making exceptional products available at an affordable price. We’re here to challenge the status quo, disrupt the market and provide solutions for our customers.” - says Touker Suleyman

For more information, samples, imagery and quotes, please contact Emma Elliott or Olivia Frileux at Chalk PR emma@chalkpr.co.uk | olivia@chalkpr.co.uk

Chalk PR
emma@chalkpr.co.uk
Emma Elliott
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