Culture Creators marks 10 years with Hip Hop Beauty at The Beverly Hilton

Culture Creators will stage Hip Hop Beauty, a five-day immersive exhibition and beauty experience, at The Beverly Hilton from June 25-29 during BET Awards Weekend. The activation spotlights Black women’s influence on Hip-Hop’s visual identity and leads into the organization’s 10th Annual Awards Brunch. Why it matters: - Culture Creators is using its 10th anniversary to spotlight Black women who shaped Hip-Hop’s visual identity and beauty standards. - The activation adds a culture-focused centerpiece to BET Awards Weekend in Beverly Hills. - Moët Hennessy’s return as official spirits partner ties the weekend celebration to the Culture Creators HBCU+ Scholarship Fund. What happened: - Culture Creators will present Hip Hop Beauty June 25-29, 2026, at The Beverly Hilton. - The five-day exhibition and beauty experience is part of Culture Creators’ 10th anniversary programming. - The activation is powered by presenting sponsors Hello Beautiful and Hip-Hop Wired. - The event is produced with Hip Hop Beauty Circa 1973, Ashunta Sheriff Beauty, THEBO, and Mshaka Media. - The exhibit runs in The Beverly Hilton lobby throughout the weekend. - The experience leads into Culture Creators’ 10th Annual Awards Brunch. The details: - Curators are Thembisa S. Mshaka, an award-winning creative producer and author, and Ashunta Sheriff-Kendricks, a celebrity makeup artist and beauty entrepreneur. - The photography exhibition honors women whose creativity, style and influence helped define generations of Hip-Hop culture. - Featured photographers include Keith Major, Mazi Smazi and Stacy Gray. - Works in the exhibition will be available for purchase. - Guests can visit the Hip Hop Beauty Bar in The Beverly Hilton’s Wilshire Tower for complimentary beauty touch-ups, product discovery, premium gifting, refreshments, content capture moments and exclusive programming. - Friday, June 26 runs from 4 PM to 8 PM and includes Creatives In Conversation. - Author Aliya S. King will moderate a founders panel at 6 PM on Friday. - Saturday, June 27 runs from 9 AM to 6 PM and includes beauty and hair touch-ups, terrace views and refreshments. - Sunday, June 28 runs from 10 AM to 2 PM and features Stacy Gray, who is a hair artist, educator and founder of THEBO. - Sunday programming also includes glam touch-ups and the lobby exhibition on view. - The Awards Brunch will recognize Janelle James, Andrew Hawkins, Jermaine Dupri, Suzanne DePasse, Jason Lee, Druski and Bethann Hardison for contributions to culture. - Moët Hennessy will provide premium hospitality and custom cocktails featuring SirDavis American Whisky, Hennessy, Volcán De Mi Tierra Tequila and Chandon Spritz. - The Moët Hennessy partnership also supports the Culture Creators HBCU+ Scholarship Fund. - The fund provides educational opportunities and resources for creators, entrepreneurs and cultural leaders. - Culture Creators is a global platform, agency and foundation focused on culture and community building. - The Beverly Hilton says the hotel has hosted major cultural and industry events for more than 70 years. - The Beverly Hilton is owned by Cain International and managed by Hilton. Between the lines: - Culture Creators is pairing an exhibition, hospitality programming and an awards brunch to turn its anniversary into a weekend-long cultural moment. - The focus on women in Hip-Hop broadens the spotlight beyond the usual awards format and frames beauty as part of cultural history. - The scholarship tie-in gives the partnership a longer-term community angle beyond the weekend event. What’s next: - Culture Creators will continue rolling out programming and announcements for the June 25-29 activation. - Organizers are directing updates to officialhiphopbeauty and @theculturecreators on Instagram. - The 10th Annual Culture Creators Awards Brunch will cap the weekend with honors for industry leaders. - More programming details are expected ahead of BET Awards Weekend. The bottom line: - Culture Creators is turning its 10th anniversary into a high-visibility tribute to Hip-Hop’s women pioneers, with beauty, photography and industry recognition all in one place.