TogetherWith to host three Cannes Lions 2026 panels on culture and creativity

TogetherWith will stage three featured panels at Cannes Lions 2026, spotlighting culture, space, and Latin influence in brand storytelling. The sessions will run June 22-25 in Cannes and reflect the agency’s push to blend human creativity with machine intelligence. Why it matters: - TogetherWith is using Cannes Lions 2026 to showcase how brands can connect culture, creativity, technology, and human connection in a rapidly changing media landscape. - The panels also position the independent agency as a global network focused on long-term cultural relevance, not just campaign execution. What happened: - TogetherWith will host three featured panels during the 2026 Cannes Lions International Festival of Creativity in Cannes. - Two sessions will be co-produced with Indie Agency News at Le Jardin Secret in Cannes. - A third panel will be presented with Little Black Book at The LBB & Friends Beach at Plage Croisette Beach. - TogetherWith is an official sponsor of The LBB & Friends Beach. - The panels run Monday, June 22; Tuesday, June 23; and Thursday, June 25. The details: - On Monday, June 22 at 8:20 p.m., Heidi Singleton, TogetherWith CCO, will speak on “From Holding Company to Human Brand: Unifying Culture at Scale.” - That session will focus on TogetherWith’s transformation from a private equity holding company into a unified global network. - The discussion will cover how the agency scales culture across teams in Louisville, Toronto, Buenos Aires, and Miami. - The session will also address balancing human creativity with machine intelligence. - On Tuesday, June 23 from 10:50 a.m. to 11:25 a.m., TogetherWith will present “In Zero Gravity: Taking Arts & Culture to Space.” - The panel is framed around commercial spaceflight, milestone missions, and the return of space to the cultural mainstream. - The discussion will examine the challenge of building credibility, earning media interest, and creating commercial momentum for a still-emerging medium. - The talk is anchored in Space Wonders first production, Paraboles, described as the first multimedia performance designed for the medium of space. - The session also draws on the Spaceflight Institute’s experience training humans for this medium. - Speakers include Florencia Franceschetti, TogetherWith Miami managing director, and Ugo Bonnet, Spaceflight Institute CEO. - On Thursday, June 25 from 12:30 p.m. to 1:15 p.m., TogetherWith will join Little Black Book, Civil Mafia, and LatiNation for “What Brands Can Learn from the Rise of Latin Culture.” - That panel will look at how Latin culture has become a global force shaping music, media, and marketing. - The session will focus on what brands need to understand to engage authentically with a highly influential audience. - Speakers include Florencia Franceschetti, Florencia Palazzolo of Civil Mafia, and Gisella Fu-Ripp of LatiNation Media. - Attendance inquiries and RSVPs go to cannes@togetherwith.com. - TogetherWith describes itself as a global independent creative agency that combines human insight with machine intelligence to help brands build deeper cultural connection and long-term trust. - The agency says it was born between Toronto and Buenos Aires and uses a philosophy it calls “Creative Alchemy.” - That approach blends technology, empathy, strategy, and creativity to build human brands that become cultural catalysts. - TogetherWith also shared its social links: LinkedIn and Instagram . Between the lines: - The Cannes slate suggests TogetherWith is leaning into niche, culture-first storytelling to differentiate itself from traditional agency pitches. - The space and Latin culture panels point to a broader strategy: turn emerging or fast-moving cultural spaces into brand opportunities before the playbook is settled. - The agency’s framing around “human brands” signals a push to make creativity feel more adaptive to automation and AI. What’s next: - TogetherWith will take the panels to Cannes Lions 2026 and use the festival to build visibility with brands, media, and potential partners. - The agency is directing interested attendees to RSVP ahead of the sessions through cannes@togetherwith.com. The bottom line: - TogetherWith is betting that culture-led ideas, not generic brand messaging, will define the next phase of creative storytelling at Cannes and beyond.